CO-CREATION VALUE THROUGH CUSTOMERS PROACTIVE ENGAGEMENT- A CASE STUDY ON HEINEKEN (B)
نویسندگان
چکیده
منابع مشابه
Engaging Customers’ Experience through C2C Interaction in Value Co-creation Process: Agent Based Simulation
Few studies have been carried out with the specific aim of looking at customer-to-customer (C2C) interaction, as opposed to the co-creation of the experience. There are C2C literature on empirical case studies and conceptual methods, but one approach is to identify and explore a wider range of C2C-driven services in terms of customers’ interaction. In this research we use the framework of agent...
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ژورنال
عنوان ژورنال: ANNALS OF THE ORADEA UNIVERSITY. Fascicle of Management and Technological Engineering.
سال: 2015
ISSN: 1583-0691
DOI: 10.15660/auofmte.2015-2.13152